Organizers of the annual Hispanicize Event today announced the music track agenda for the October 4th Hispanicize LA edition, that features producers, music journalists, programming directors, social media influencers and artists, who will gather to discuss the hottest topics in the Latin music industry.
In partnership with Vibe Viva, WORD Agency and LCM PR, The multi-industry Hispanicize L.A. music showcase will take place at The Line Hotel’s Break Room 86 in Koreatown, and will gather more than 700 professionals from social media, journalism, marketing and entertainment. The Musicians, Content creators and journalists enjoy the deepest registration discounts of all attendees by registering here.
In addition to industry panels, the Hispanicize Music Showcase will be hosted by LA Native, Music lover, singer and super host, Jessica Flores, and will feature performances by renowned singer-songwriter and producer Jean Rodriguez and musician and producer Danny Flores’ band, COASTCITY, and will include complimentary cocktails and appetizers, Music by local LA Djs, and a music-themed karaoke happy hour that will allow attendees to sing their hearts out inside the iconic Japanese-style karaoke rooms at Break Room 86.
The panels include:
Why Is Regional Mexican not Mainstream?
The largest group of Latinos & music consumers in the US are Mexican. 9 out of the top 10 selling albums last year were Regional Mex artists yet still they don’t receive as much coverage in the media.
The Underrepresentation of Women in The Latin Music Industry
Let’s talk about the relationship between Latin Music and Women–Are there less Women in Latin music (both on the business side and the talent side? Or is the male-dominance a reflection of the current genre of music that is popular (urban, reggaeton) which tends to be more male? What can be done to make a difference? Are things changing in 2018? Is this a problem in general market industry as well?
The Breakdown of Language Barriers in Music
Spanish language music is now charting–such as J Balvin’s hit and Luis Fonsi. America is the only nation that listens to music in their own language. For the first time ever now general market producers are reaching out to us for collaborations and not vice versa.
All musicians and music industry professionals are allowed to attend the full program of Hispanicize L.A., which includes 18 additional sessions for journalists, filmmakers, creators, brands and entrepreneurs.
Presented by Prudential Financial and created in collaboration with the CCNMA, the Hispanicize L.A. event features a jam-packed but practical agenda that will include case studies, discussions, and keynotes that this year includes celebrities like Kate Del Castillo, Luis Guzman, Flavor Flav, Maurice Benard and more.
Through today, confirmed sponsors so far include Prudential, Microsoft, JCPenney, Ford, United Airlines, Carnival Corp, Telemundo Network, Best Western, Starkist, Oi2Go, Got Milk?, Curacao, CNET En Español, Fuente Latina, and City National Bank.
Sponsorship information for Hispanicize L.A. is available by contacting firstname.lastname@example.org or calling 203.364.4779.
The Hispanic Heritage Month edition of Hispanicize is being produced in partnership with the California Chicano News Media Association, DiMe Media, the Hispanic Public Relations Association, Latin Heat Media, Black Hollywood Film Fund and Latino Filmmakers Network.
Other media partners include: SBS/LaMusica, Latina Moms.com, Hispanic Kitchen, and, the Hispanic PR Blog.