PLEASE NOTE THAT ON-LINE REGISTRATION IS CLOSED AS OF 3/31/17. On-site registration will be available at the J.W. Marriott Marquis on Monday, April 3rd in the main lobby. For assistance with registration please contact: Mary Hoggatt, Director of Event Services Meeting Play at 301.586.9293, Mary.H@meetingplay.com.


For sponsor exhibit related questions please contact your sponsorship coordinator directly. 


Media credentials are offered by invite only. If you are a journalist and would like to request media credentials to cover Hispanicize 2017, please contact Michelle McQueen at michelle@davellepr.com or Davina Coard-Martora at davina@davellepr.com.


What is Hispanicize 2017? Now in its eighth year, Hispanicize 2017 Week is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

Hispanicize 2017 is taking place April 3-6th in Miami, FL at the J.W. Marriott Marquis and is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days.


Who should attend Hispanicize 2017? Hispanicize attendees will include top national thought leaders and influencers from a variety of sectors including brand marketers, Latino and multicultural digital influencers and content creators, journalists, public relations, social media and advertising agencies, non-profit organizations, government agencies, filmmakers, celebrities and music artists.

How is Hispanicize 2017 different from previous Hispanicize events (2010-2016)? Over the last seven years, Hispanicize has continued to evolve to provide attendees with an immersive, creative and engaging experience. Below are some of the biggest changes and additions to a 2017 program that is expected to once again be the premier U.S. Hispanic national launch pad for new ideas, products, services, celebrity endorsements, music albums, films and more. Key elements on this year’s agenda include:

  • The Tecla Awards: The 3rd annual so-called “Oscars” of multicultural digital influencers in social media, entertainment, and marketing, includes additional categories, a major celebrity-filled red carpet, top musical performances, event live streaming and much more.
  • DiMe Summit: Curated by the digital content creators network DiMe Media, the first day of Hispanicize 2017 kicks off with an all-day, intimate, uplifting, creative and educational retreat that is tailor-made for digital content creators.
  • National Association of Hispanic Journalists Convention for Spanish-speaking Journalists: Capitalizing on the success of its Fourth-year partnership with the National Association of Hispanic Journalists (NAHJ), the Hispanicize event is partnering with the NAHJ to host the second annual NAHJ convention for Spanish-speaking journalists WITHIN Hispanicize. In addition to a weeklong track of sessions devoted to Spanish-speaking journalists, the 2016 Hispanic Journalist Showcase will also host English-language sessions on media entrepreneurship and social media in the newsroom. Prominent Hispanic journalists will also participate in numerous sessions outside the journalism track.
  • Hispanicize Music Festival: In 2016, Hispanicize featured top musical performances by Wisin, among others. In 2017 the Hispanicize Music Festival will up the ante as it continues to expand the event’s musical footprint with its biggest music activations yet.
  • Positive Impact Awards: Presented by Prudential Financial, the Fourth-year old national search and red carpet gala event recognizes Latinos and Latinas who contribute selflessly for the betterment of their communities.
  • Latinovator Awards: Each of day of Hispanicize will once again feature the Latinovator Award program that in the past has recognized Rita Moreno, Don Francisco, and Maria Elena Salinas, among many others for their lifetime or inspiring achievements.
  • Hispanicize Film Festival: For the sixth consecutive year Hispanicize will host short and feature film screenings spotlighting some of 2017’s most important films produced, starring or being produced for or by Latino filmmakers.

What are the best days to attend the event?
 Hispanicize has been deliberately designed to have five solid, jam-packed days of programming.  At our event there is no such thing as a “weaker program” day so any day you want to come will be perfectly balanced with awesome programming and speakers that match the strength of every other days.

What if I only want to attend evening events?
 Only registered attendees with badges will have access to Hispanicize events – day and evening. In addition, access to events will vary depending on the event (i.e. sponsors, bloggers, media).

How can I attend exclusive invite-only brand events during Hispanicize?
 Registered attendees will have the opportunity to attend an array of exclusive events during Hispanicize. For influencer events, priority is given to DiMe Media network members. If you are a Latina or Latino content creator and want to have access to exclusive on-site events and brand opportunities, you can join the network here.

What should I pack for Hispanicize?
What’s the dress code? There is no formal dress code, but we recommend that you dress so that you are comfortable and professional. This means that yes you can wear jeans, but you may want to dress them up with a nice blazer and accessories. For evening events, ladies may want to wear a simple dress with stylish footwear. Dress attire for the Tecla Awards is cocktail or dressy business professional.


How much does it cost to attend Hispanicize 2017?
 Registration rates for an all-access pass range from $275 (blogger/digital influencer) to $695 for corporate (brands and agencies) as outlined below. This pass grants you access to the event every day of the event and includes access to ALL event sessions, on-site meals and evening entertainment activities during the event. For security purposes, all event attendees MUST wear their badge for entrance into all Hispanicize on and off-site events.

You can register for Hispanicize 2017 here: https://hispanicize.meetingplay.com/hispanicize-2017/register/

Hispanicize 2017 Registration Rates

*Please note that an additional processing fee will be applied to each ticket price noted below

  • Blogger/Digital Influencer – $275
  • Corporate/Brand Representative/PR or Advertising Agency Exec – $695
  • NAHJ Member /Journalist – $250
  • Non-Profit – $550
  • Musician/Music Industry Pro – $250
  • Filmmaker – $250

Where can I pick up my registration badge? Your event badge can be picked up at one of three locations, depending on which event you are attending and on which day you arrive. The J.W. Marriott Marquis location is generally open for badge pick up as of Monday, April 3rd in the main lobby. If you are attending the CMO Summit at the Kimpton EPIC Hotel, you can pick up your badge there. If you are attending the ¡DiMe! Summit at the Rubell Family Collection, you can pick up your badge at registration there.

Do I need to wear my badge? For security purposes, all Hispanicize Event attendees will be required to wear their registration badge at all times. Security is under strict orders to enforce this policy to protect our attendees and VIPs. Your badge will give you automatic entry to most events except the Positive Impact Awards on Tuesday, April 4th as seating for that event is extremely limited.

What do I do if I lose my badge? If you lose your badge, please visit the registration desk and show your photo ID to be issued a replacement badge.

Will my registration badge give me access to the Juanes Concert Opening Reception? Yes, your badge will give you access to the Juanes Concert Opening Reception at the Perez Art Museum that marks the official coming together reception moment of ALL Hispanicize 2017.

All registered Hispanicize attendees and speakers, including those who attended the CMO Summit and ¡DiMe! Summit, are welcome to this concert. The concert venue is a 7-minute drive away from the J.W. Marriott Marquis.

What if I purchase an event badge but am unable to attend. Can I get a refund? If you have purchased a badge but are unable to attend, you may request to transfer your pass if the request is made a minimum of 7 days before the event. For assistance transferring a pass, please email Mary Hoggatt, Director of Event Services Meeting Play at Mary.H@meetingplay.com. Please note that the Hispanicize Event does not issue refunds.


Where will Hispanicize 2017 be held? Hispanicize 2017 is being held in downtown Miami's J.W. Marriott Marquis Hotel.

Is there a special group hotel rate for the J.W. Marriott Marquis? There is no more availability at the J.W. Marriott Marquis, Beaux Arts or Kimpton EPIC Hotel.

Is there a special airline discount with United? United is offering attendees a discounted travel rate to this year’s event in Miami, which will take place April 3-6. Conference attendees can take advantage of the discounted rate when purchasing tickets through the Hispanicize event website at http://hispanicizeevent.com/book-flight/.

Does the hotel provide shuttle service to/from Miami International Airport or Fort Lauderdale International Airport? No, the hotel does not provide shuttle service. Transportation options include rental car, taxi, or shared ride services.

Can I park at the hotel? Yes, the parking rate for day only attendees is $45 – no in and out.No self-parking is available onsite. Valet parking rates are below:

$45 for overnight
0 hrs to 2 hrs is $25
2 hrs to 8 hrs is $35
8 hrs to 24 hrs is $45

Please note the event will NOT offer parking validation. Public parking at the meters and across from Bayfront Park are managed by the City of Miami.  They are subject to change.  Based on their website, the prices range from $0.75 to $1.50 per hour.


Can I bring my children? Will childcare be available at the event venue? Children under 5 can attend for free, but older children will be required to pay a registration fee. You are welcome to bring your children to daytime activities, but on-site childcare will not be available. Please note that because evening, off-site events will include the serving of alcohol we cannot allow attendees to bring their children.

I am interested in attending but not sure if I can afford it. How can I find funding? Can you help me find a sponsor to cover all my expenses? Attending national professional development and networking events like Hispanicize are an investment in your continued growth as a small business owner and entrepreneur. If you are looking to secure funding to cover your registration and travel costs, we recommend that you leverage your existing relationships with brands and agencies to help identify potential sponsor partnerships.

What if a company that is not a sponsor invites me to an off-site brand event?
This practice is frowned upon in the industry, as it undermines those paying sponsors who have helped to make an event of this magnitude possible. We ask that our attendees to please respect our sponsors, and attend only those events that are hosted by official event sponsors.

Can I distribute materials/product from a brand that I’m working with that is not an Event sponsor?
 No. Out of respect to our sponsors who have helped to make Hispanicize 2017 possible through their financial support, we ask that bloggers please refrain from distributing or socially promoting non-sponsor products to attendees.