CMO Summit

The 1st Annual Hispanicize CMO Summit will feature a full day of sessions with CMOs and senior multicultural marketing executives from Pepsico, DishLATINO, NASA, Carnival Corporation, Prudential, Cicis, Wells Fargo, United Airlines, the Atlanta Hawks, HACR, and more. Speakers will cover a range of issues, case studies, research and fireside chats on all of the most pressing U.S. Hispanic Market industry trends and topics, including the State of Multicultural Marketing in 2017, the Evolution of the Total Market Approach, the rise of virtual reality and augmented reality, the evolution of U.S. Hispanic digital marketing, and more.

The summit will feature keynotes from communications and marketing leader Richard Edelman, president and CEO of Edelman. As one of the marketing industry’s most respected leaders and head of the world’s largest PR firm, Edelman’s views are keenly followed on both business and macro-economic issues. In his keynote, he will discuss the findings of this year’s Trust Barometer study, which explores the opportunities for business to lead and earn trust in an era of populism, the imperatives for leaders and organizations of all kinds to develop a new model of earning trust, the state of Trust among U.S. Hispanics and why a majority of people in the region believe the system is failing them.

Joining Edelman as a second keynote is NASA virtual reality pioneer Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory (VRLab). Miralles will unpack some of the biggest insights she’s gained about how virtual reality and augmented reality will impact humanity and the way people experience and engage with content and information.

In addition to Edelman and Miralles, summit speakers include Richard Montanez, Director of multicultural Sales and Marketing – North America, Pepsico; Alfredo Rodriguez, Vice President of Marketing, DishLATINO; Sarah McAloon, Chief Marketing Officer, Cici’s Pizza; Nydia Sahagun, Senior Vice President, Segment Marketing, Wells Fargo; Steve Barrett, Editorial Director, PRWeek; Melissa Proctor, Chief Marketing Officer, Atlanta HawksJonathan Guerin, Senior Public Relations Manager, United Airlines; Cid Wilson, President/CEO, Hispanic Association on Corporate Responsibility, among others.

The CMO Summit agenda features:

— Keynote address: Richard Edelman, President/CEO, Edelman

— DishLATINO – A 360-View of the Nation’s No. 1 US Hispanic Advertiser’s #SigueHaciendola Campaign

— Pepsico – Fireside Chat with Richard Montanez, Director of Multicultural Sales and Marketing – North America, Pepsico

— State of Multicultural Marketing Brands Town Hall Panel featuring, Prudential, DishLATINO, United Airlines and the Atlanta Hawks


— Keynote address: Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory

— Cicis – How Focusing on Hispanic Consumers Literally Turned Around a National Pizza Chain

— Wells Fargo – It’s not Total Market, it’s just marketing

— Meet the Amazing GenZ Live Focus Group

— Post-CMO Summit Concert Reception with surprise music artist

Chaired by UNICEF’s Claudia Gonzalez Romo, the Hispanicize CMO Summit is expected to attract more than 300 at The Kimpton EPIC Hotel. Access to the intimate Hispanicize CMO Summit is limited exclusively to brands, agencies, research firms and media companies on a first-come, first-served basis. More brands will be announced next week as part of the Hispanic Marketing Industry Showcase of Hispanicize 2017 that follows the CMO Summit from Tuesday, April 4-6.

To purchase the special Hispanicize CMO Summit only badge ($425), or get the all-inclusive Hispanicize 2017 and CMO Summit badge ($900 badge) visit The Tuesday, April 4th thru April 6th part of Hispanicize 2017 includes the Hispanic Market Industry Showcase of the event and, like, most of Hispanicize 2017 is open to all Hispanicize attendees regardless of industry at the JW Marriott Marquis. To reserve a hotel room visit