The Latino community will smile a little brighter as Colgate® Optic White® Joins Hispanicize Los Angeles for its ‘Hispanic Heritage’ Edition this October

Hispanicize, the largest annual gathering for Latinx trendsetters and influencers in digital content creation, journalism, marketing, entertainment, tech and entrepreneurship, today unveiled news of an exclusive partnership that supports oral health and bright, white smiles among the Latino community coming to the Hispanic Heritage Month edition of Hispanicize slated for Oct. 11-13th at Century City’s Intercontinental Hotel. (For tickets register here!)

The Colgate® Optic White® footprint at Hispanicize LA will specifically support the second annual “Brands Love Content Creators Speed Dating” session scheduled for Friday morning, October 12th that will provide creators with unprecedented networking opportunities. Since a healthy smile is always important to fostering a good first impression, the brand wants to give content creators a product with whitening that works and  support the aspirations of those who are seeking to expand their business partnerships. Additionally, on the same day, event attendees will be treated to a Meet & Greet opportunity with top Latina beauty influencer Laura Sanchez who boasts an audience of 1 million+ fans on Instagram alone.

“We’re thrilled to be participating in this year’s Hispanicize LA event and further engage with the LatinX trendsetters and influencers throughout the weekend,” said Bill Van Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive. “We can’t wait to show attendees the science behind what makes a Sonrisa Colgate.”

Hispanicize organizers are excited to present this new brand partnership at the LA event during Hispanic Heritage month as oral health disparities are profound in the United States. According to the Centers for Disease Control, despite major improvements in oral health for the population as a whole, oral health disparities exist for many racial and ethnic groups, by socioeconomic status, gender, age and geographic location.

‘We are honored to announce this partnership as we close out Hispanic Heritage Month discussing topics of vital importance to our shared Latinx community,” said Cristy Clavijo-Kish, Managing Director of Partnerships, Hispanicize Event. Our goal is to constantly challenge ourselves to present Hispanicize as a forum for discussion of issues facing our community. This year oral health joins financial literacy, political climate, female empowerment, entertainment, technology and entrepreneurial education among the topics and themes being tackled at Hispanicize in 2018.”

The Hispanicize LA agenda aims to empower creators to recognize their worth, offer tips into how to best approach brands, how to produce viral content, and how to scale their business. The event program starts on Thursday October 11th with influencer pre-treats including excursions, lunches, dinners, music performances and more. The educational and overall event agenda launches on Friday, October 12th through Saturday, October 13th with not-to-miss experiences throughout the two days.