Prudential Financial Returns as Presenting Partner of Hispanicize 2018
Hispanicize Media Group (HMG) announced today that Prudential Financial, Inc. will be returning as presenting partner of Hispanicize 2018. The Hispanicize event is the nation’s premier gathering of Latino digital content creators, marketers, journalists and communications professionals, musicians, filmmakers and tech entrepreneurs, scheduled for April 17-19, 2018, at the JW Marriott Marquis Miami.
Prudential’s footprint will be visible throughout Hispanicize 2018 as the iconic company focuses on providing Latinos with insight and education to help build financial literacy and generational wealth for themselves and their loved ones.
“Each year, the Hispanicize event highlights the influential Latinos and trends that are impacting our nation,” said Cristy Clavijo-Kish, co-founder and Chief Branding Officer of Hispanicize Media Group that owns the Hispanicize event. “We are grateful once more to Prudential for supporting this unique program and for being a partner that is committed to advancing and improving the lives of our Hispanic community.”
“The Hispanic consumer juggernaut is energizing the American economy. Young and digitally savvy Latinos are shaping how companies like Prudential evolve, progress and grow,” said Colin McConnell, chief brand officer, Prudential Financial, Inc., and a featured speaker at the Hispanicize CMO and Diversity Summit. “Our partnership with Hispanicize connects us with this audience and inspires new thinking and better ways to bring financial security within reach of more people. It’s an honor to engage with many of the nation’s top Hispanic influencers and thought leaders as we aim to create a more inclusive economy.”
Prudential will continue to be the lead partner supporting the event’s premier awards show, the Positive Impact Awards, which honors outstanding Latinos who have dedicated their work to empower their communities. The brand will also present a keynote session during the 2018 Hispanicize CMO & Diversity Summit, additional seminars, activations and unveil its innovative campaign to connect with millennials. Prudential’s 2018 slate of Latinx digital influencers will produce consumer-facing content that aims at demystifying financial terms and make family savings and wealth building an achievable goal.
FOLLOW THE #Prupárate and #PruPact HASHTAGS TO JOIN THE CONVERSATION ONLINE.
JOIN THE CONVERSATION ON FACEBOOK MARCH 15TH for a LIVE Chat about Prudential at Hispanicize 2018.
Categorised in: Press Releases